The notebook conducts data cleaning and feature engineering on four CSV files: audiograms.csv
, calls.csv
, contacts.csv
, and sale.csv
. Following this, it applies two machine learning models, XGBoost and Logistic Regression, for predicting customer repurchases within a specific timeframe. The process involves cross-validation, hyperparameter optimization using Hyperopt, and evaluation metrics like ROC-AUC. Additionally, it visualizes feature importance using SHAP values for XGBoost and coefficient magnitudes for Logistic Regression, providing insights into predictive factors.
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